MFS is not a large agency, and we are not trying to look like one. We are a focused trading and sourcing company with real people in both Scandinavia and China — built on direct manufacturer relationships, not broker networks.
MFS was founded in Norway in 2015 on a simple premise: the distance between Scandinavian buyers and Chinese manufacturers is not just geographic — it is operational. Most trading companies manage the paperwork. MFS is built to manage the relationship.
Over time, that meant building a genuine operating platform in China rather than relying on agents or referral networks. Supplier relationships are managed through Funuo International Trading in Bengbu, where factory visits, quality follow-up and logistics coordination happen on the ground — not remotely from Norway.
Today MFS works across three commercial verticals — Food & Beverage, Glass & Industrial, and OEM & Private Label — through named, verifiable manufacturing partners. The intent is not to be a broad catalogue trader, but a small, trusted and repeatable sourcing partner in categories where MFS can demonstrate direct relationships and real China-side execution.
Not a mass-market sourcing marketplace. Not a dropshipping business. Not a remote broker that disappears once an order is placed. Not a generalist importer trying to sell every product category.
Supplier discovery is not the same as supplier verification. Most Scandinavian buyers can find a factory. What is harder — and where MFS earns its role — is qualification, specification, sample coordination, quality follow-up, documentation and logistics, handled by people physically present on both sides.
A low unit price can be offset by quality failures, rework, delays or documentation gaps. Smaller Scandinavian buyers often lack a dedicated China sourcing team to catch this before it becomes a problem.
Chinese manufacturers often have strong production capability but limited local sales presence, language capability or commercial relationships in the Nordic region.
MFS sits between both problems — reducing sourcing risk for buyers while creating qualified market access for manufacturers, from specification through delivery.
MFS is a Scandinavian trading and sourcing company with active people in Norway and China. We help buyers work directly with selected manufacturers, and we stay involved from supplier qualification through production and delivery.
Norway · OsloClient acquisition, account ownership, commercial brief and pricing strategy, and Scandinavian market requirements.
Joachim Hansen — Founder & Commercial Lead.
MFS AS · Org. 916 693 451 · Norway
China · BengbuSupplier discovery and qualification, factory visits, sample and production coordination, QA and pre-shipment checks, export documentation and logistics.
Lili Qian — China Operations Lead, Funuo International Trading.
Funuo International Trading Co. · Bengbu, Anhui Province · [TO VERIFY: Chinese business registration number]
Funuo International Trading is MFS's operational entity in China, based in Bengbu, Anhui Province. It is not a referral partner or an agent we call when needed — it is MFS's own presence in the market, staffed by the same team that handles supplier relationships, factory visits, quality assurance and logistics on behalf of MFS clients.
Through Funuo, MFS also supports Nordic brands seeking structured entry into the Chinese market, including trade channels, bonded-warehouse access and cross-border e-commerce support. [TO VERIFY: exact commercial process, partners and economics of the China market-entry offer before public claims are finalised]
Factory visits, qualification, and ongoing relationship management
Pre-shipment inspection, sample approval and documentation before any order is released.
Freight, customs documentation, and delivery coordination through to Scandinavian destinations.
Bonded warehouse and cross-border e-commerce support for Nordic brands entering China. [TO VERIFY]
FOUNDER & COMMERCIAL LEAD
Joachim founded MFS in 2015 and leads commercial strategy, sourcing and client relationships across Scandinavian and European markets. He is the primary point of contact for new and existing clients on the Oslo side of every project. [TO VERIFY: formal title, employment structure and any additional professional background to be confirmed before external use]
China Operations Lead — Funuo International Trading
Lili manages MFS's China-side operations through Funuo International Trading — supplier relationships, factory visits, quality assurance and logistics coordination. She is the reason MFS can offer direct factory access rather than access through an intermediary. [TO VERIFY: formal title and employment/contracting structure]
Every supplier in our network is visited, qualified and documented before being brought to a client. We do not pass through intermediaries or aggregate sourcing platforms.
International trade tends to go wrong when the trading company disappears after the order is placed. We stay involved from sample approval through delivery.
Most supplier and client relationships are built to run for years, not one transaction. We take on fewer clients so each one gets real attention.
MFS competes on trust, access and execution — not on appearing larger than it is. If we are not the right fit for a project, we say so directly.
Tell us what you are sourcing or exploring. We will tell you honestly whether MFS is the right partner.
